EvilTeds is a project that is dear to my heart and one I enjoyed greatly.
The numbers below indicate my level of involvement in key parts of this project.
EvilTeds started from a simple drawing and my love for the absurd. Product development started with many meters of athletic fabric, buttons, zippers and hours in front of a sewing machine, trying out different patterns and permutations on how to get his facial expression just right.
EvilTeds had to be functional as well, so I gave him a red inside mouth, which gave him purpose. A heavy branded clasp was added to ensure Ted stays with you wherever you go.
After prototypes were completed, I approached a few mass-producers to start the process of commercialisation. A limited run of 2,400 EvilTeds was produced, labelled for US store shelves with the necessary quality testing, safety messages, legal bits and a unique barcode. EvilTeds was now ready to be sold in unique locations across America!
The brand started as a simple, slightly demented smiley-face. It was developed into more facial expressions and the 4 faces of EvilTeds was born.
And the final EvilTeds logo was created:
The brand lends itself well to pattern-design and other treatments. With the many faces of Ted, I was able to create other design elements and expand the brand into a properly baked brand experience.
This includes T-shirts, a website and other stationary / marketing material treatments.