The numbers below indicate my level of involvement in key parts of this project.
SharePoint Shop is a consultancy and digital product creator. To properly market the business and its products, it needs a strong brand identity that stands out from its competitors.
A bold business card design with matching website design created a brand presence which stands out from a standard pile of business cards. All print materials were printed with a 5-colour process (CMYK + UV). The UV layer is used as an additional design element to create texture and sheen, and made everyone double-take the contents of the card rather than toss it in a pile.
The product box was created with a complimentary colour and similar branding elements and design treatment to ensure a cohesive and familiar experience when users purchased the product. This ensured SharePoint Shop’s brand didn’t bleed into and cause confusion between the consultancy and its products.
A range of print materials, Word templates for sales documents and documentation was also created to further the company’s brand.
The result was a very strong brand presence with new and existing clients. This, paired with SharePoint Shop’s excellent reputation resulted in a sought-after powerhouse for anything SharePoint within the Minneapolis region.